As an example, and Gustav mentioned this on stage, we’ve kind of rebuilt. I mean, there are so many aspects of this that probably won’t get the spotlight. Note: this interview has been edited for clarity.)ĭuring your Stream On presentation, you spoke about how this is the most dramatic period of innovation for Spotify in a decade. Shortly after the Stream On event, Ek sat down for a rare Q&A about the ambitious rollout, heightened tech competition, acknowledging Gen Z listener habits and not being caught up in the “time on app” craze. As Ek directly told creators watching the global livestream: “Spotify is open for business.” Some of these features have been long in the works, and have already drawn comparisons to visual-based platforms like TikTok and Instagram, but the 90-minute upfront (which also included presentations by Spotify co-president/chief product officer/chief technology officer Gustav Söderström, global head of editorial Sulinna Ong and global head of artist partnerships Joe Hadley, among others) was aimed at optimizing the listener experience and amplifying artistic voices on the platform. The result was a series of innovations rolled out simultaneously: a new vertical-swiped homepage with an interactive feed for Spotify’s mobile app the expansion of video-based tools like Canvas, Spotify Clips and Previews, that rely on looped visuals and exclusive content from artists greater access to its Discovery Mode program, which trades algorithmic exposure for lower royalty rates and “ countdown pages,” a long-awaited pre-save feature for upcoming albums.
From: $135.Spotify Reveals New TikTok-Like Vertical Feed at Stream On “I hope we can take this technological shift and move it to not just being about listening to music but even about how we create music.”īelow are Daniel Ek’s favorite books, available to purchase individually or as a set. “Search is now becoming more of a personal assistant, suggesting things to you before you’ve even thought about them,” he told Charlie Rose in 2014. Today Spotify represents 43 percent of music subscriptions (versus 20 percent for Apple) and is toying with going public. Since launching Spotify in 2008, Ek has joined a vaunted club of tech pioneers-Apple, Amazon, Netflix-in disrupting a once-solid business model. He had a 1957 Fender Stratocaster by the time he was 13, and was a millionaire by 22. Described as Europe’s “greatest digital influencer” by Wired, Spotify founder Daneil Ek had barely started high school in his native Sweden before he was offering to create home pages for clients at vastly reduced rates, using a secret cellphone to manage his burgeoning business.
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